Marketing Strategy
When Big Business is Bad News
In my last article, I said that being a small business is not a weakness, it’s a weapon. Actually Seth Godin said it first, but you hopefully get the point. Well, my point was proven yesterday. I dropped my laptop a couple of weeks ago and my entire life flashed before my eyes along with the instant thought… “why haven’t I backed up in the last six months???” So I had to fix the situation, and in doing so, I experienced a scenario in which big business has a weakness. Read the rest of this article »
Can Small Be Good?
I appreciate reading the blog of Seth Godin (along with half the world, apparently). Today, he blogged about the fact that “small is a weapon, not an excuse” and spoke of the power of the web to level the playing field between small and large businesses. I couldn’t agree more. Read the rest of this article »
Made With Real Chocolate Chips?
I opened a package of store brand cookies the other day and that’s what was written on the package - “Made With Real Chocolate Chips!” I reflected on the crazy thinking behind this marketing plan for a long time. I finally decided this store brand would never be anything more than a store brand because of this approach. Read the rest of this article »
Making The Most of Being Under Construction
Wanna know the problem with an “under construction” page? Well, there are several. First, your content (or lack thereof) gets indexed and the cashed version of your page may not be updated for a while. Second, nobody knows how long you’ve been under construction, nor how long you’ll be that way. Third, it leaves a deflated feeling in your visitors when they click a link on your main page. Read the rest of this article »
