Why You Need To Get Sticky
I’m normally not a fan of sticky. Seeing the juice of an apple run down gives me the heebie-jeebies, and one of the most frustrating things to do is get a little bit of sugary soda on the outside of the cup. Remember that scene in Christmas Vacation when Clark Grizwald can’t get the sap off his hands? That scene haunts me to this day - can’t stand sticky!
But in the online world, sticky is good. In fact, it’s crucial. There are three basic layers of the web. There’s the stuff that happens under the surface on the server, in the database, and in the programming. Then there’s the content - the text, video, photos, etc. that appear on the site. Finally there’s the user interface - the design that makes it all look good.
I spend most of my time on the design, but all three layers are important. You see, you can get a first slot in Google’s search results for your particular keyword, but if someone visits your site and the programming stalls everything, the content is shabby, or the design causes emotional pain and anguish, people leave. So it’s really imperative that your site become “sticky.” For the beginners among us in the world of web marketing, here are some secrets to having a truly sticky site…
1. Make sure it works. Sounds like a no-brainer, but there’s more to it than you might think. Host with a reputable company on as fast a server as possible or you’ll wind up losing customers in the middle of a site visit when the site crashes. When that happens, the browse elsewhere. Also, make sure your programming is as sleek and lightweight as possible. Bloated code will bring your site to a screeching halt. Re-querying already queried query results will result in a redundant, infinite loop of queried queries that run on and on, even longer than this sentence. They’ll kill your server’s response time and your visitors won’t stick.
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Filed Under: Advice For Businesses, Web Design Articles
